Driven by team spirit, realized through flexibility and always having the goal of “Customer atisfaction" in mind – BrüggemannAlcohol presented itself as a system-relevant business in 2020. Alcohol, main component of disinfectant, turned out as a globally much needed attribute for safety and protection.
Although the lockdown made planning possible in the short term only, we succeeded in reacting to the constantly changing customer needs. Closing national borders did not prevent from securing the supply of raw materials. Within twelve months we delivered the base for 20 million litres of disinfectant containing 70 vol.% alcohol strength. We gave everything and have been confirmed by satisfied customers and positive business figures: Compared to the previous year we delivered one third more general cargo to our customers and were able to gain around a quarter new customers.
What news about BrüggemannAlcohol can we tell apart from Corona? Since this year we have been allowed to call ourselves an authorized exporter. This enables a simplified customs declaration and accelerates our international orientation. Moreover, our GMP-status got recertified by the regional council Stuttgart. Furthermore, digital marketing plays a major role in our strategic direction: With our new product finder on the BrüggemannAlcohol homepage, we provide our customers the opportunity to find the most suitable alcohol for their applications. The platform is available at any time so that customers can send us their order request 24/7. Besides, we extended our sales team by three new young colleagues.
In 2020 we grew with the challenges of the year! We would like to thank our team for their solidarity and coping with the past months. We would also like to thank our customers and partners for placing trust in us – even in turbulent and uncertain times.
We wish all of our employees, our suppliers and our customers a well-deserved, relaxing and reflective Christmas season as well as the best start possible into the year 2021! …oh, and if there is somebody asking how we would approach the upcoming 12 months, our answer definitely is: “Challenge Accepted!”